Posts Tagged ‘Department of Tourism’
I stumbled upon this new campaign for our beloved motherland. I like it!
The difference between this campaign and its lousy immediate predecessors is that this campaign is experiential. Its selling an experience, a user experience - if I may borrow from the tech world for a bit (wink, wink). It appeals to the human propensity to look for fun. Who doesn’t want to have fun? And for those who do, you can find it in the Philippines!
The DOT even created a website for this campaign. Due to the lack of budget, they are relying on social media and the blogging community to spread the word. So Ms. 20,000 followers, how about helping the DOT and tweeting about this? #1forfun.
I thought it would be a good idea to use Kiki & Lala Land as a good platform to launch this.
After you directed me to Carlos Celdran’s ever engaging blog, I decided to heed his call and spread the word.
For the sake of our 5 loyal readers, Carlos with the help of Team Manila started this volunteer campaign to help the Philippines’ Department of Tourism promote the country online and in other social media, non-traditional venues. Read about how this all came to be in Carlos’ blog.
So in the spirit of promoting the beauty of the Philippines (shining through) check out these awesome posters designed by Team Manila of the numerous must-visit locales scattered around the 7,100+ islands we all call HOME.
Of course I had to save the best for last. To our 5 loyal readers, this majestic falls happens to be in the province Lala and I hail from. So if you find yourself wandering around Antipolo, Rizal, you must must visit Hinulugang Taktak.